Case 01Under NDA
Puffy
Developing and producing performance creatives for a leading DTC mattress brand.
Hey, I'm Jan DzhemPerformance Creative Strategist & Video Producer
I help DTC brands
Scroll to explore
Move to decode
Click to send a pulse
Click to send a pulse
Video ads
Strategy &
Production
Production
Producing video ads that perform and scale on paid-social channels.
My process
I turn customer insights into high-performing video ads. My work includes creative strategy, scriptwriting, briefs, storyboards, video production, and creative team management, with performance data guiding what to test, improve, and scale next.
Selected adsMuted previews · Drag to explore
00:00
Selected
case studies
Case 02
Vocal Image
Scaling performance creative production for an AI-powered consumer app.
Case 03
Grainmark Leather
Building and testing paid acquisition for a DTC leather accessories brand.
Case 04
Forlle’d
Turning advanced Japanese skincare into compelling consumer-focused creative.
Want me to review your creative strategy and map out how to scale it?
Let's have a conversation
About
Performance creative strategist and video producer, specializing in paid advertising for DTC brands.
My background in Film & Motion Design gives me an advantage beyond strategy alone. I understand the creative and technical decisions behind the finished ad, from framing and visual storytelling to editing, pacing, and audience retention.
Originally from Estonia, currently based in Dubai and working full-time at Puffy, helping scale the brand through performance creatives.
- Creative Strategy
- Customer & Competitor Research
- Direct-Response Psychology
- Concept & Angle Development
- Creative Testing
- Scriptwriting & Storyboarding
- Live-Action Video Production
- AI Video Production
- Editing & Post-Production
- Creative Direction
- Meta Ads
- Performance Analysis
Jan DzhemMove to light
Frequently asked questions
How I work, what I cover and how I judge whether an ad is working.
Ask something else